Wildfire Outdoor Living Announces Major Product Expansion, Creating the Most Customizable Grill Available Today 11 Mar 2025, 2:54 pm

Wildfire Outdoor Living, a leading manufacturer of premium outdoor cooking equipment, announces the launch of Wildfire 2.0, the company’s most significant product expansion. Guided by industry veteran Jeremy Dispenza, this innovative lineup blends premium materials with designer aesthetics while offering more competitive pricing.

In a notable move that counters industry trends, Wildfire is reducing prices across its grill lineup by 7% to 13%. The company is also introducing a new Traditional Stainless Steel Collection, offering professional-grade quality at an even more accessible price point.

“Our commitment to delivering exceptional value while maintaining uncompromising quality has never been stronger,” said Jeremy Dispenza. “The launch of Wildfire 2.0 represents our most ambitious initiative to meet the growing demand for premium outdoor living solutions.”

The Most Customizable Grill on the Market

With Wildfire 2.0, appliance manufacturers and outdoor kitchen designers can seamlessly extend indoor kitchen aesthetics into outdoor spaces. The latest grills offer two fascia options—Black 304 Stainless Steel and Traditional 304 Stainless Steel—along with three premium designer finishes. These mix-and-match customization options allow homeowners to create a fully integrated, high-end outdoor cooking experience that complements their existing kitchen design.

Key Highlights of the Wildfire 2.0 Launch

Traditional Stainless Steel Collection

• Full range of professional-grade grills and griddles
• Premium 304 stainless steel construction throughout
• High-performance burners and outdoor kitchen accessories

Designer Finish Collection

• New premium knobs and handles in brushed stainless, chrome black, and brushed bronze
• Mix-and-match capabilities for complete design flexibility
• Customization options to meet the growing demand for designer outdoor kitchens

Product Line Expansion

• New 42″ Griddle in both traditional stainless steel and black stainless steel finishes
• Versatile 12″ and 20″ Griddle Inserts compatible with all Wildfire gas grills
• Universal Infrared Sear Burner for restaurant-quality results

The expanded product line maintains Wildfire’s commitment to using premium 304 stainless steel across all components, ensuring exceptional durability and performance. The company’s signature black stainless steel finish remains available throughout the collection.

As outdoor living spaces continue to gain popularity, Wildfire Outdoor Living is leading the way in providing fully customizable, professional-grade solutions that blend seamlessly with modern kitchen designs.

How Wildfire Living is Redefining Outdoor Kitchens 16 Dec 2024, 4:23 pm

At Wildfire Outdoor Living, innovation is more than a buzzword – it’s the heartbeat of our engineering team. Located in our corporate headquarters in Phoenix, AZ, our engineering team transforms outdoor cooking dreams into reality. Each product in our line represents a meticulous integration of design, functionality, and durability, engineered to elevate the outdoor living experience from ordinary to extraordinary.

The journey of each Wildfire Outdoor Living product begins with obsessive attention to detail. Our engineers treat every component – from sourcing the highest quality materials to ensuring precise temperature control at the turn of a knob – as an essential part of a larger culinary puzzle. Countless hours are invested in collaborative design sessions, where team members challenge each other to push the boundaries of outdoor kitchen innovation. Whether developing a versatile grill cart or creating a fully integrated outdoor kitchen system, our team leaves no stone unturned in pursuit of perfection.

“Our engineering team prioritizes innovation and design,” says Jim Nolton, Director of Engineering at RPG Brands, the parent company of Wildfire Outdoor Living. We strive to create high-performance outdoor kitchens that deliver an exceptional experience. Our focus is on delivering solutions that meet our customers’ evolving needs.”

What truly distinguishes Wildfire Outdoor Living is our holistic approach to design. We don’t just create individual products; we craft entire outdoor living experiences. Our engineering team considers every aspect of how customers interact with their outdoor kitchens, from the flow of cooking spaces to the durability of materials that can withstand varied climates. Each product undergoes rigorous testing and fine-tuning, ensuring that when customers purchase a Wildfire Outdoor Living product, they’re investing in a thoughtfully engineered solution that will provide years of reliable performance and enjoyment.

Technology and innovation drive our design philosophy. Every design decision is made with the end user in mind. We understand that an outdoor kitchen is more than just cooking equipment – it’s a centerpiece for family gatherings, a stage for culinary creativity, and a space where memories are made.

At Wildfire Outdoor Living, our engineering team’s passion goes far beyond technical specifications. We’re motivated by the belief that we’re helping our customers create extraordinary moments – whether it’s a casual family dinner, an intimate gathering with friends, or a large celebration. Our commitment to innovation means that when you invest in a Wildfire product, you’re not just buying an outdoor kitchen; you’re bringing home a carefully considered solution that will transform your outdoor living space into a space where great food and great times come together.

Wildfire Outdoor Living Welcomes Industry Veteran Jeremy Dispenza as Vice President 8 Nov 2024, 12:26 pm

Wildfire Outdoor Living, a division of RPG Brands, is excited to announce the appointment of Jeremy Dispenza as Vice President. A seasoned industry leader with over 14 years of experience, Dispenza has driven growth for high-end brands like Viking, Lynx Grills, and Kamado Joe under Middleby Corporation. With deep expertise in grills, smokers, and outdoor cooking innovations, he is poised to advance the company’s Wildfire 2.0 initiative, fueling transformative growth into 2025 and beyond.

“We’re committed to building Wildfire Outdoor Living into a serious name in the outdoor cooking industry,” said Kris Richardson, President of RPG Brands. “Jeremy’s experience and strategic insight make him a perfect fit to lead our team, and I’m confident he’ll play a pivotal role in driving our vision forward. We’re excited to welcome him and look forward to seeing Wildfire rise to the forefront of the industry.”

Dispenza shared his excitement about the future: “Joining Wildfire Outdoor Living is an incredible opportunity to help shape what’s next in the outdoor living industry. I’ve been fortunate to work with some outstanding outdoor brands and have seen how a commitment to quality and innovation can elevate a brand’s impact. Outdoor cooking is more than just a product—it’s a lifestyle. I’m eager to build on Wildfire’s strong foundation and help the brand continue growing as a leader in inspiring how people cook and connect outdoors.”

About Wildfire Outdoor Living
Wildfire Outdoor Living specializes in high-performance gas grills and premium outdoor kitchen solutions. Founded by Arizona barbecue enthusiasts, Wildfire is driven to create unforgettable outdoor experiences. As part of RPG Brands, alongside successful names like Modern Flames Electric Fireplaces and Grand Canyon Gas Logs, Wildfire brings a commitment to cutting-edge technology and industry-leading innovation, resulting in a lifestyle brand that helps people entertain in style. To explore Wildfire’s products and learn more about the brand, visit wildfireoutdoorliving.com.

Cart vs. Built-In: Which one is right for you? 21 Aug 2024, 5:55 pm

When it comes to outdoor cooking, choosing the right grill can transform your backyard into a culinary haven. At Wildfire Outdoor Living, we offer a range of premium gas grills and griddles designed to meet the needs of every outdoor cooking enthusiast. Whether you’re looking for the flexibility of a cart or the elegance of a built-in kitchen island, Wildfire Outdoor Living has the perfect solution for you.

Carts: Versatility and Mobility

Grill or griddle carts are excellent if you value flexibility and convenience. Our carts are built to hold the Ranch Pro 30”, 36”, or 42” Grill and the Ranch Pro 30” Griddle. Here are some of the key features and benefits.

• Mobility: Grill and griddle carts are designed for easy movement. Whether you want to grill by the pool or on the patio, this grill can be easily relocated to suit your needs. The heavy-duty wheels ensure smooth transport, and the lockable casters keep it securely in place when you’re ready to cook.
• All-in-One Design: Carts also offer a complete grilling solution in a compact package. They include ample storage space, with two drawers for your grilling tools and a pull-out tray for the propane tank. With everything you need within reach, you can focus on perfecting your culinary creations.
• Durable Construction: Pre-built with high-quality 304 stainless steel, Wildfire Outdoor Living Carts are engineered to withstand the elements, ensuring long-lasting performance and reliability. The weather-resistant materials make it an excellent option for any outdoor environment.

Outdoor Built-In Kitchens: Elegance and Customization

Wildfire Outdoor Living grills and griddles can also be built into an outdoor island, the ultimate choice for those who dream of an outdoor kitchen that rivals the finest indoor setups. Here’s why it stands out:

• Seamless Integration: Grills and griddles can be built into your outdoor kitchen, creating a seamless and elegant look. This option is perfect for those who want a cohesive outdoor living space where the outdoor kitchen is the centerpiece.
• Customization: With an outdoor kitchen, you have the freedom to customize the components to fit your style and needs. Choose from various island components, such as storage drawers, side burners, refrigeration, and more, to create a fully functional outdoor kitchen tailored to your preferences.
• Superior Cooking Power: Wildfire Outdoor Living grills and griddles are equipped with powerful 16,000 BTU burners that provide even heat distribution, ensuring perfect cooking results every time. The high-performance burners are ideal for grilling large quantities of food, making them perfect for entertaining guests.
• Built to Last: Like the cart, our outdoor kitchen components are constructed from high-grade 304 stainless steel, offering exceptional durability and resistance to the elements. With a lifetime warranty on all components, it’s an investment that will provide years of enjoyment, top-notch grilling, and peace of mind.

Which Option Is Right for You?

The perfect choice boils down to your lifestyle and entertaining needs. Consider these factors:

• Cart Appeal:  Go for the cart if you prioritize portability, flexibility, and an all-in-one setup. It’s ideal for those who want to move their grill around and enjoy a hassle-free grilling experience.

• The Built-In Dream: Choose a built-in kitchen for a luxurious, tailor-made outdoor space. It’s perfect for homeowners who love entertaining and want to create a statement with their backyard.

Regardless of your choice, you can be confident that Wildfire Outdoor Living offers products designed to enhance your outdoor cooking experience with superior performance, durability, and style.

Memorial Day Grilling: How Cutting-Edge Tech Kicks Things Up a Notch 3 Jun 2024, 5:48 pm

We’re thrilled that we were selected to be featured on Forbes.com as one of the most innovative grill manufacturers going into the summer season. Read on for an excerpt from the article:

Growing up on the East Coast, Memorial Day for Wildfire Outdoor Living CEO Joe Lopez, was all about grilled vegetables, burgers with a Mexican flare, sheet cake, and fireflies in the evenings.

“Today, I continue the tradition with my own family, firing up the grill in my backyard and enjoying the perfect weather Southern California is known for,” said Lopez. “As burgers and steaks sizzle over the grill, conversations swirl around upcoming summer adventures.”

The BBQ menu at the Lopez house includes the classics: beer can chicken, steak, fresh vegetable skewers, grilled romaine lettuce, and of course, dessert.

“I roast the BBQ chicken vertically until the meat falls off the bone,” said Lopez. “Steak is endless — because who can ever have too much steak?”

And of course, you need an innovative grill like the Wildfire Ranch Pro, ideal for those big family and friend gatherings like Memorial Day.

“At Wildfire, we push the limits on innovation within the grilling industry,” said Lopez. “We focus on building the very best product, backed by a full and complete product lifetime warranty. And when you’ve got a dozen or more hungry guests asking when the burgers and steaks will be ready, the Wildfire Ranch Pro Grill is your best friend.”

Made with Black 304 Stainless Steel and three Cast Stainless Steel Burners, it’s a grill you can count on for every occasion, according to Lopez.

“It’s a great choice for large gatherings, boasting 833 square inches of grilling space and powering up to a total of 58,000 BTUs. I chose the Wildfire Ranch Pro grill not just to give my backyard cooking space a sleek and modern look, but to make sure every burger, skewer, and steak gets cooked perfectly and on time.”